With good quality, good brand awareness and persistence
Adhering to the principle of high quality, it has won the favor of many consumers at home and abroad
Design
According to the characteristics of the material for each product design more in line with his way of display
Let the product more natural and not rigid, rather than casual
Technology
With modern popular elements and traditional crafts, we can create cross era works of art for users
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Service
Give people care with smile and move people with service
To win recognition with quality and respect with attitude
BRAND POSITIONING
We do every step carefully to give you better service
A
Consumer group positioning
Urban women aged 20-40, with fashionable appearance and elegant temperament, are good at accepting new things
Self motivated, optimistic, brave to change themselves, with a rational concept of consumption
B
Channel / market positioning
It mainly focuses on class a shopping malls in second tier cities and gradually develops to chain stores in first tier cities
Shopping mall penetration
C
Brand tonality
Let the essence of the nation have a friendly and peaceful dialogue with modern civilization
Phoenix Nirvana, let jewelry tell a story
D
Brand concept
Our source is not fashion, not trend
But from the heart of love, will be refined and gorgeous art into the Oriental style low-key
Product Name: Leaf Pendant
Material: Jadeite.
Introduction: high ice glass is a kind of fashionable Leaf Pendant.
Moral:
big home, big business, big choice, perfect, ice full sense, color and water are very first-class, cost-effective.
Product Name: Shape pendant
Material: Jadeite.
Introduction:full color glass pendant full color glass pendant.
Moral:
the pendant is carved according to the pattern and appearance of the original material.
Product Name: Bracelet
Material: Jadeite.
Introduction:full color Imperial Green Bracelet.
Moral:
emerald bracelet is a symbol of peace and health. It has magical spirit. Whenever it is, it will protect the owner's peace with the absolute loyalty and loyalty of "better for jade", and encounter disaster.
Product Name: Buddha
Material: Jadeite.
Introduction: the old glass factory grows white ice fashion Buddha Pendant.
Moral:
auspicious and healthy, exorcism refuge, big belly can accommodate the world, smile, flawless glass, full of glue, Buddha smile.
PRODUCT DISPLAY
We carefully choose the jewelry suitable for you
BRAND SERIES
Jewelry is like a man, you need to face your heart sincerely